Category Management and Virtual Store Solutions 

Delivering Category Management at Scale 
vr

Through applying dynamic incrementality principles, our modular technology platform and category advisory services help CPG teams improve category and sales performance across SKUs, retailers and channels. Our virtual stores enable CPG firms and retailers to flawlessly present and validate concepts.

  • We currently manage over >$600 billion per year in category assortment planning for 50 leading CPG firms  

  • The solution combines retail and shopper insights, predictive analytics and virtual reality into one easy to use productivity environment.                                       

  • Our agile technology model is data agnostic and highly responsive so category teams can quickly pivot to meet near term challenges while building long-term plans. The harmonisation of multiple data sources provides dynamic, unbiased category insights which highlight the SKUs holding the most unique incremental value to consumers. This allows category teams to work closely with their retail partners to identify above-trend sales growth opportunities

Our Solutions

Assortment, Space and Portfolio Analytics

Key Features

  • Identify SKUs with the highest incremental value 
  • Gain incremental distribution for your brands SKU’s
  • Model New Item Performance and optimise space 
  • Use advanced features like demand space, to create future shelf recommendation of shopper needs                                                                     

RichMixAI

Co-developed with Microsoft, RichMixAI combines RichMix’s powerful predictive analytics with Microsoft’s AI processing power.

This enables:                                                        

  • Automated insights, democratized across business users in a CPG firm for greater productivity.    

 

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It is increasingly hard to capture the attention of retailers. 

For over 15 years, Kantar has helped brands and retailers deliver flawless virtual reality stories. Our solution and team of VR experts allow brands to visualise shelf and store changes, test new concepts, and have more engaging stories for internal stakeholders and external partners.

 

Our VR capabilities have helped brands like Unilever, Ferrero, Diageo, Britvic, and Lego have more compelling storytelling and communication.

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