Kantar Group, the world’s leading marketing data and analytics company based in London, and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm with $67 billion of capital under management.
Kantar Media operates in over 60 markets, is uniquely positioned to shape the measurement ecosystem with a broad portfolio of solutions that spans audience measurement and data analytics as well as media planning and validation. The contemplated deal will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
The transaction’s purchase price of approximately $1 billion is anticipated to be primarily paid in cash, along with certain non-cash consideration, including separation-related investments by H.I.G. Capital, and an earn-out.
Subject to the usual legal and regulatory requirements and completion of information and consultation processes with employee representatives where necessary, the proposed transaction is expected to close later this year.