Keeping up with the changes in retail has never been more complex, and you need big ideas and fast implementation to win. Talk shop with us.
Overview
Retail today covers everything from supermarkets to luxury stores; from buying shoes on Instagram to telling Alexa to order shampoo. They are all different, but they all have one thing in common: converting brands into sales. The omnichannel consumer landscape requires a deep understanding of shoppers, retailers, channels and ecosystems – and we can help.
Client results
Inspiration
Marketing Trends 2026
Discover the key 10 trends that marketers need to know in 2026. For each trend you can find Kantar’s point of view and datapoints to help you set your strategy up for success.
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Kantar Advertising Effectiveness Awards
The best advertising in 2025 from around the world according to consumers.
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Discover the factors driving growth for the world’s most valuable brands.
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