Over Kantar
Kantar, 's werelds meest toonaangevende bedrijf op het gebied van marketingdata en analytics.
Kantar, 's werelds meest toonaangevende bedrijf op het gebied van marketingdata en analytics.
Kantar verzamelt elk jaar miljarden inzichten over hoe consumenten denken en handelen.
8k
Product innovaties getest
2B+
Inzichten verzameld
20k
Merken gewaardeerd in BrandZ
65m
Interviews uitgevoerd
Find your marketing strategy focus and define overarching and country portfolio management by understanding the broader picture.
Sharpen your marketing strategy by pinpointing your sector performance with diagnostics: marketing levers, licence to operate, and greenwashing perceptions.
Uncover consumers’ behaviours in your sector, size the value-action gap and zero in on the consumer pain points you need to fix.
Identify the most relevant sustainable concerns for your sector and understand what needs to be addressed by your business.