Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

girl smiling

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

girl in wheelchair

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

man in wheelchair

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

man on phone

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

person pointing

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

man smiling
world

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
See office locations
Inspiration
Hand touching data wall
Marketers are rightly demanding comprehensive validation before adopting AI-based creative effectiveness measurement at scale.
Technology
How an end-to-end common insights framework unites creative and media
Building predisposition with sustainability: why every brief should count
Kantar and Ad NetZero partner on a new Sustainable Behaviors Ad Tracker, which finds only 6% of ads depict eco-friendly choices.
AI
The first article in a series about the impact of AI on key areas of Insights, along with implications for the commercial and business role of insights leaders.
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
Join us