Nowadays, GenAI has allowed data democratization dashboards to be created which help mine insights from data on the fly. In other words, these solutions help interrogate data in a friendly and visual manner and have become a standard way of interacting with the data in most Insights organizations. However, challenges persist, including steep learning curves, resource constraints, repetitive exploration steps, and manual synthesis of research and brand data.
Kantar is doing a lot of work on applying GenAI solutions to multiple marketing datasets. As traditional approach to democratization of Brand Insights often faces challenges such as accessibility, timeliness, and engagement, our GenAI solution Kantar AI Assistant (KaiA) is emerging as a game-changer in this field.
By democratizing insights across organizations, KaiA empower stakeholders with real-time access to actionable insights, enhancing accessibility, engagement, and collaboration. Embracing GenAI is more than just an option; it's a strategic imperative for brands looking to thrive in the age of unprecedented data and insights.
Learn more about how GenAI is Democratizing Marketing Insights. The whitepaper is divided into four chapters:
- CHAPTER 1 – Historical process for generating insights
- CHAPTER 2 – Democratizing marketing insights by leveraging GenAI
- CHAPTER 3 – Six benefits of using Gen AI visualization solutions over standard dashboards.
- CHAPTER 4 – Democratizing insights in action
