Brand Architecture & Portfolio Optimization

Use Kantar insights to ensure your brand architecture, portfolio and pricing are right, for sustainable growth.

01

Optimize products and pricing

Maximize the competitiveness of your offer. Identify the optimum pricing, and mix of features and products, to grow.

02

Drive competitive advantage by evaluating your brands via NeedScope, and our principles of irresistibility.

03

Use our WHOLE Demand Framework to gauge the value of demand spaces, and inform your portfolio strategy and investments.

04

Consumer panel analytics will help you understand past trends and predict the best way to attract more shoppers.

Featured solutions

Achieve human-centric growth by putting the customer at the heart of everything your business does.

Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.

Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.