Best Ads of EURO 2025

UEFA Women's EURO 2025 is just around the corner, and we're warming up to test the ads from the world's biggest brands. For the second year running, we'll be scoring the factors that drive effectiveness and long-term brand growth, ultimately ranking the most impactful ads across Europe.

We’ll compare the ads against the world's largest advertising database, our secret weapon for helping brands craft impactful ads. The goal? To crack the creative code for crafting the perfect ad – one that scores highly on impact, ignites fan passion and stands out from the crowd.

This campaign harnessed the power of AI, human insights and in-market performance using LINK AI on Kantar Marketplace. This, plus Kantar’s unique expertise, provides the industry’s most complete view of creative effectiveness.

To catch-up on all the action from our analysis of the Best Ads of EURO 2024, follow #KantarEUROAds on LinkedIn.

More than just ad testing. Unlock the power of connected effectiveness.

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Best Ads of EURO 2025 results will be released in late July.

Best Ads of EURO 2024

Last year we tested ads from some of the world's biggest and fastest growing brands including Uber, Adidas, Dove, PaddyPower, Hisense, AliExpress, and more. With the results we created a visual guide to the factors that made the most effective ads of EURO 2024.

Download the results to discover the ads that scored the highest across impact, enjoyment, brand association and overall effectiveness and learn what it takes to be the champion.

Download the results