Social commerce is accelerating fast, blurring the lines between influence, product and purchase in ways we never imagined. Today’s customer manages money through an app, shops on TikTok, and clicks ‘buy’ while watching their favourite creator live stream. Physical stores still matter, but ‘IRL’ often doesn’t match the customer’s digital experience.
If you’re a brand or CX leader racing to meet customers in new channels, how do you measure what works and what doesn't?
Join Kantar experts at our upcoming breakfast event as we unpick the threats facing brands in a changing world. Drawing on insights from grocery, finance and retail, we’ll help you decode your brand’s experience landscape—and the levers that truly influence customer behaviour.
- Which experience hooks matter most in today's hybrid landscape —and how do they flex across touchpoints?
- Do you know the right ways to deliver the experiences your customers want?
- How can your brand use data to spot early warning signs across digital and in-store journeys?
Tuesday 11th November | 9:30AM-11:30AM
Kantar HQ, First Floor VIVO Building, 30 Stamford Street, SE1 9LQ
This event is specifically for in-house CX, brand and marketing professionals, rather than agencies or service providers.