The top 75 most valuable UK brands are valued at an impressive $230 billion, despite a 5% decline from the previous year.
This latest ranking showcases the resilience and innovation of UK brands amongst a backdrop of geopolitical challenges and interest rate pressures.
Highlights from this study, which includes the opinions of more than 158,000 people, reveal:
• Vodafone retains its number-one position, followed closely by HSBC
• Tetley (No.43; $1.5bn) is the Fastest Riser with 65% growth in brand value, with Deliveroo (No.52; $1.1bn; +62%) and Marks and Spencer (No.23; $2.5bn; +38%) also seeing strong growth
• Five newcomers enter the ranking, the highest entries being automotive brands, Range Rover (No.15; $3.2bn) and Defender (No.47; $1.4bn)
• Travel Services have shown remarkable growth, boosted by the performance of Premier Inn (No.73; $785m) and new entry Travelodge (No.75; $723m)
• Business optimism and consumer confidence are returning to the UK as interest rates come off the boil presenting an opportunity for businesses to invest in building brands that will strengthen their position in the future.
Infographic
Find out more about the UK’s leading brands in this infographic, which reveals the Top 10, newcomers, and breakdown by category. While the combined value of the Top 75 UK brands has seen a slight decline, there is a sense of optimism with revised GDP growth forecasts and increasing consumer confidence. The consistency in the top positions, with brands like Vodafone, HSBC and Johnnie Walker, underscores the enduring strength of these iconic names.
Video
Celebrate the UK’s top 75 most valuable brands in this video. Kantar’s Blueprint for Brand Growth guides brands on engineering growth by building Meaningful Difference through three key accelerators: Predisposing More People to buy at the right price, Being More Present at the point of purchase, and Finding New Space for growth. New entrants: Range Rover, David Lloyd, and Travelodge have excelled in being Meaningful and Salient, setting them apart in the competitive landscape.
Methodology
To be eligible for inclusion in this ranking, the brand must have been created in the UK and be owned by an enterprise listed on a recognised stock exchange. For those owned by private companies, financial statements must be available in the public domain. English unicorn brands must have their most recent valuation publicly available. Learn more about the methodology behind Kantar BrandZ brand valuation rankings in this video, which presents the three-step process, which combines financial value and brand contribution to determine a brand’s value.
Consumer sentiment, business confidence, and the state of the UK economy are all closely intertwined, so it will come as no surprise that the past year has proved a challenge for brands – whose fortunes depend on all of those factors.
Collectively, the UK’s top 75 most valuable brands have a total brand value of $242 billion. Highlights from this latest report, which is based on the opinions of more than 150,000 people reveal:
- Vodafone is the most valuable UK brand for the seventh consecutive year, with a brand value of $26.1bn
- HSBC ($18.9bn) is the second most valuable brand, followed by Shell ($18.1bn)
- Johnnie Walker has entered the top five for the first time, growing its value to $10.9bn
- Dove ($6.3bn) and Cadbury ($6.0bn) have made it into the Top 10
- Newcomers to the UK ranking include Monzo Bank (No.72; $680m) and Premier Inn (No.74; $649m)
The effects of the intensifying cost-of-living crisis are already showing in the latest UK brand ranking results, with even some strong and successful brands facing pressure on profits. The bounce back that UK brands experienced following the impact of Covid-19 is now stuttering, with the total value of the UK’s Top 75 most valuable brands reaching $$283bn in 2022, a modest increase of 1% versus last year.
Vodafone is the UK’s most valuable brand, with a brand value of $32.6bn (+6%) and has achieved the top spot since 2017. As one of the world’s biggest telecom providers, it is the only UK brand to appear in Kantar BrandZ’s annual global brand ranking.
The Top 10 UK brands come from a range of six categories: Telecom Providers, Banks, Energy, Food and Beverages, Retail, and Alcohol. HSBC is at number two in the ranking ($17.7bn; +14%) and Shell is at number 3 ($15.4bn; +11%).
Three brands have accelerated their growth over the past 12 months, including: Revolut (No.15; $4.7bn; +479%), Wise (No.44; $1.7bn; +48%) and Costa Coffee (No.50; $1.4bn; +33%).
The brands that make their Top 75 debut in 2022 provide powerful lessons in how to thrive in challenging times. Newcomers to the ranking this year include: financial investments brands, St James’s Place (No.18; $4.1bn) and Hargreaves Landsdown (No.31; $2.5bn), premium drinks brand, Fever-Tree (No.58; $1.1bn) and pet retail store, Pets At Home (No.70; $876mn).
To weather the challenges ahead, brands need to identify how they can stand out from competitors and be perceived as different in consumers’ minds. Read more in the full report on how difference does not just underpin demand, it is a brand’s secret weapon in strengthening pricing margins.
Download the Kantar BrandZ Most Valuable UK Brands 2022 report
Download the Kantar BrandZ Most Valuable UK Brands 2022 infographic
The UK’s top 75 brands have staged a magnificent fightback, despite the immense challenges of the past year and a half. Kantar BrandZ’s Top 75 Most Valuable UK Brands 2021 have grown 22% in value since 2020, with an overall brand value totalling $278.8 billion. This is a higher combined value than the leading brands had even before anyone had heard of COVID-19.
The fastest risers and new entrants in this year’s ranking reflect lifestyle habits adopted during the pandemic. The four brands which grew the quickest in the past 12 months were all delivery specialists: Royal Mail (no.52, $1.4bn, +83%), Ocado (no.13, $5.7bn, +72%), ASOS (no.27, $2.8bn, +65%) and Deliveroo (no.25, $3.0bn, +58%). Following its merger in 2020, Just Eat Takeaway.com features at number 11 in this year’s ranking, with a brand value of $6.5 billion. Media and entertainment providers fared well too, with the Premier League gaining its inaugural inclusion in the top 75 – valued at $5.4 billion.
While the top UK brands have far outpaced the rate of economic growth predicted for the UK in 2021 (8%), they still face a monumental challenge. Even with this level of growth, the UK’s leading brands are falling behind the most valuable brands in the world.
Find out what UK brands need to do to compete on the global stage, and how the most valuable, dynamic and boldest UK brands are achieving Meaningful Difference despite all the challenges they face.
Download the Kantar BrandZ Most Valuable UK Brands 2021 report
Download the Kantar BrandZ Most Valuable UK Brands 2021 infographic