Brands maximise growth by predisposing more people to think they are the right choice. This is done by building salience and a positive mental perception in the minds of both clients and non-clients.

Understanding the media landscape is one of the cornerstones of this journey.

Kantar Media Reactions is an annual study that explores the evolving media landscape and shows you how to navigate it. It offers essential guidance for media decisions with unique advertising insights into the top media channels and media brands consumers and marketers prefer.

The study this year is informed by the opinions of around 18,000 consumers covering 384 brands in 27 markets and 1,000 senior marketers around the world.