Event details
Title: Media Reactions 2026 – Your guide to the media landscape
Duration: 30 minutes
Date: Tuesday, 29 September 2026
Choose your time: Select one of the following options...
Register - APAC (12pm SGT)
Register - EMEA (9am BST)
Register - Americas (11am EDT)
Speakers
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Jeff Greenspoon Chief Executive Officer Kantar Americas |
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Jane Ostler EVP Global Thought Leadership Kantar |
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Gonca Bubani |
Summary
Kantar data shows that brands which people are strongly predisposed to have 9 times the volume share, command two times the price, and have 4 times the likelihood of growing value share in the future than brands with weaker predisposition. The way to achieve this is through touchpoints where brands interact with consumers.
So, it is essential to know which ad platforms people prefer, especially when a receptive audience can increase your impact up to 7 times.
Are you ready for the ultimate guide to help you plan your 2027 media strategy?
Media Reactions is an annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. This year it shares insights from around 21,000 consumers and around 800 senior marketers globally.
The only ad equity ranking that allows you to understand consumer and marketer perceptions and equips you to make the right media decisions for your brand.
Join Kantar’s media experts and find out:
- New data on today’s marketer’s challenges, including hot topics such as AI and creators
- the ranking of consumers’ most preferred ad platforms
- how consumers and marketers perceive advertising platforms
- how perceptions of media channels and brands have changed
- and much more…
If you can’t attend, register to watch it on demand.