Build a holistic view of your audience.
Enrich your survey results with third-party data or insights, or your company’s owned sources. Create a clear and holistic view into your audience targets – without having to ask additional questions. Activate audiences in your media plan directly from your connected research data.
Our Solutions
01
Respondent Enrichment
We identify respondents across third-party data sources to enrich your survey data for a more holistic view of existing and potential customers.
02
Client Data Enrichment
We identify respondents across your customer data platform and combine your customer records with our third-party sources to improve customer intelligence.
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03
Digital Audience Activation
We identify your research segments across ad platforms to fuel the creation of scaled, addressable audiences via digital targeting.
04
Digital Audience Validation
We pre-identify your audiences against our panel network to test their accuracy or performance at an audience or campaign level.
Client Results
Learn how a large financial institution powered their digital media strategy and optimised their programmatic digital marketing spend through survey-based audience validation and connected data solutions.
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