Good data starts with good survey designs
During these training sessions, our survey design experts share research-on-research findings and best practices for engaging an online audience. Through intentional design choices and question phrasing, you can create engaging surveys that will yield more honest and reliable insights.
Choose individual modules specific to your needs, or work through them all in your own time. Contact us here if you have any questions or for a complementary survey review.
Optimising research for reliable data
- The impact of bias in surveys (8 minutes)
- The effects of scale designs on answers (21 minutes)
- Reducing online survey dropout (8 minutes)
- Using visuals for engagement (18 minutes)
- Writing questions effectively (11 minutes)
- Conducting cross-cultural research (26 minutes)
- Designing surveys with empathy (27 minutes)
- How to create a questionnaire (14 minutes)
- Using humour for truthful feedback (28 minutes)
- Using logos, product imagery and visuals (7 minutes)
- Space optimisation & iconography techniques (11 minutes)
Question type design and use
- Design and use of open-ended questions (9 minutes)
- Design and use of single and multiple-choice questions (19 minutes)
- Design and use of grid and rating scale questions (11 minutes)
- Design and use of slider questions (11 minutes)
- Design and use of drag and drop questions (12 minutes)
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Martha Espley
Senior Research Director, EMEA
Profiles Division
Steve Wigmore
Senior Director, Modern Surveys
Profiles Division
May Ling Tham
Research Director, APAC
Profiles Division
Anoushka Adams
Research Director, EMEA
Profiles Division
