London: Kantar, the world’s leading AI-native marketing insights and analytics company, today announces the appointment of Paul Zwillenberg as Chief Executive Officer. He joins Kantar on 29 September, and assumes day-to-day leadership of the business on 1 January 2026.
Mr Zwillenberg, who will be based in the USA, joins from Accenture, where he was Vice Chair Reinvention, and Global Leader of Media and Entertainment Strategy. He brings over 30 years’ experience across media, technology and entertainment having previously served as CEO of Daily Mail and General Trust plc (DMGT), where he led a strategic transformation across the portfolio of consumer media, events and information services companies, the success of which enabled the business to be taken private in 2022. Before that he was Senior Partner and Managing Director at BCG, leading its Global Media Practice.
Chris Jansen, who has led Kantar Group since July 2021, as well as the standalone Kantar brand business since January 2024, will lead the business through to the end of 2025 to ensure a seamless transition of leadership. He will additionally conclude his responsibilities as Kantar Group CEO before the end of Q1 2026 and step down from the business.
Mr Zwillenberg, who will be based in the USA, joins from Accenture, where he was Vice Chair Reinvention, and Global Leader of Media and Entertainment Strategy. He brings over 30 years’ experience across media, technology and entertainment having previously served as CEO of Daily Mail and General Trust plc (DMGT), where he led a strategic transformation across the portfolio of consumer media, events and information services companies, the success of which enabled the business to be taken private in 2022. Before that he was Senior Partner and Managing Director at BCG, leading its Global Media Practice.
Chris Jansen, who has led Kantar Group since July 2021, as well as the standalone Kantar brand business since January 2024, will lead the business through to the end of 2025 to ensure a seamless transition of leadership. He will additionally conclude his responsibilities as Kantar Group CEO before the end of Q1 2026 and step down from the business.