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Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.

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Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points

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Blueprint for Brand Growth

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.

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Kantar BrandZ

Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.

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20th Anniversary Launch: Kantar BrandZ Most Valuable Global Brands 2025

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