China
Kantar offers analytics, insights and consultancy for the Chinese market.
What we do
Brand - brand guidance, brand strategy;
Creative – crowdsourced ideas, creative content, content testing;
Innovation – pack testing, concept/product/launch evaluation;
Media and digital - understand touchpoints, optimise digital campaigns;
Digital strategy, retail strategy, consumer & marketing strategy, sales/retail/marketing technology;
Consumer behaviour diagnostics, marketing investment ROI;
Digital data collection, connection and visualisation